You definitely need to stop doing this manually because local ad customization means you are missing most of their creative tests anyway. To scale this properly, you should look into automated ad analysis tools that can simulate users from different locations and capture ad data around the clock. We started using a dedicated tracking platform last year and it completely shifted our workflow by giving us real-time dashboards of every single competitor ad variation in our niche. Instead of guessing what copy works or spending hours taking manual notes across different regions, the software aggregates all the active headlines and descriptions automatically. This allows our creative team to instantly spot shifts in our rivals' unique selling propositions and adjust our own bidding and positioning before we lose any market share. Look for tools that specialize in multi-geo scanning so you get a truly accurate representation of the market landscape instead of a skewed view from your own office IP address.